If you’ve been searching “is whoop a public company,” you’re not the only one wondering – and the simple answer is no, not yet. But the lengthier answer is even more interesting, and if you’ve ever thought about investing or even just watch the fitness tech area, it’s important knowing exactly where WHOOP sits now.
Is WHOOP a Public Company in 2026?
WHOOP is still a private company. It does not trade on the NYSE, NASDAQ or any other public stock exchange. There is no ticker symbol, no earnings call to dial into and no method for a normal retail investor to buy shares through a typical broking account like a Fidelity or a Charles Schwab.
WHOOP is one of the most highly followed pre-IPO firms in the fitness and health tech space—and that position is about to change.
What’s WHOOP?
But before we get to the IPO question, short history for those of you who might be new to the brand.
WHOOP is a Boston-based firm that started in 2012. It creates a screenless wearable fitness tracker, worn around the wrist like a watch but without notifications, apps or display. Rather, it measures your heart rate, sleep, recovery and daily strain and provides insights through a companion app.
It is a subscription based business model. You don’t pay for the device upfront, the gear comes with a membership that is about $239 a year. Think of it like Netflix for your body data.
It’s a hit with athletes. WHOOP has a dedicated user base of NBA players, NFL stars, endurance runners and everyday fitness lovers. The company has personal backers like Patrick Mahomes, Tiger Woods, Kevin Durant, and Cristiano Ronaldo – which speaks to the brand’s reach outside simply the tech sector.
WHOOP Public Yet? Why Not?
It’s a good question, given WHOOP’s notoriety. The company is more than 10 years old, has millions of subscribers and is valued at more than $10 billion. So why haven’t they emerged?
Timing and readiness Going public is a huge undertaking. Companies need audited financials, SEC filings, institutional investor ties, and internal processes that can stand up to public scrutiny. WHOOP CEO Will Ahmed announced in November 2025 that he was “thinking about an IPO over a horizon of two years.” Then in March 2026, WHOOP raised $575 million in a Series G investment round at a $10.1 billion valuation — nearly treble its previous $3.6 billion valuation — and Ahmed affirmed the IPO is the next step.
“This Series G is the last private fundraising round the company said it will do,” he said.
Will WHOOP Be a Public Company Soon? What the Latest Data Indicate
There are several signals that indicate WHOOP is aggressively planning to go public:
The investment round. The $575 million that the company raised from sovereign wealth funds like Qatar Investment Authority and Mubadala, and big health institutions like Abbott and Mayo Clinic, isn’t just about the money. “It’s a credibility-building exercise ahead of a public listing.
The hiring WHOOP said it would hire more than 600 individuals in 2026, a 75% increase in headcount. Positions include software, hardware, research and sales. That kind of growth indicates a corporation getting ready for the complexities of life as a public company.
Cash flow. WHOOP had positive operating cash flow in 2025, and finished the year with a bookings run rate of $1.1 billion. After years of money-losing tech IPOs, public-market investors have a huge focus on profitability.
** Membership growth.** WHOOP has 2.5 million members and bookings are up 103% YoY. Those numbers speak volumes to institutional investors.
Can Regular Investors Get in on WHOOP Now That It’s Public?
Not the normal way. But there are ways for accredited investors to get their hands on WHOOP shares before the IPO.
Secondary marketplaces such as Forge Global, EquityZen and Hiive allow workers and early investors to sell their private shares to accredited buyers. Forge estimates the price of WHOOP shares to be around $11.23 in early May 2026. These transactions take 45-60 days to close and have substantial risks — limited liquidity, limited financial transparency and no guarantee the IPO happens on any particular schedule.
Most of the public, sometimes known as non-accredited investors, will just have to wait for the actual IPO.
Is WHOOP Publicly Traded Versus Its Competitors?
Interesting comparison here. Oura – WHOOP’s closest competitor and producer of the Oura Ring – raised $900 million at a $11 billion value in late 2024, and is likewise pursuing an IPO. Apple and Fitbit (owned by Google) are public of course, but run very differently – giant hardware corporations where fitness tracking is only one of many features.
WHOOP’s pure subscription approach is actually a big differentiator. Public investors tend to favour subscription firms because of their predictable recurring revenue and good customer retention, which usually results in greater multiples.
Final thoughts
Is whoop a public company? No, but it is headed that way quicker than before. A new value of $10.1 billion, a Series G round that the CEO labelled the company’s final private raise, cash flow positive and a big hiring push all point to a WHOOP IPO coming in the next couple of years.
For the average investor, the play is patience. If accredited investors are willing to play the risk game, secondary markets give them the chance to get in early on any pre-IPO gamble. Either way, WHOOP is a company to watch.
Questions that are often asked
Q1: Since WHOOP is a public business, can I now invest?
No. WHOOP is privately held and is not listed on any public exchange. Retail investors can’t buy WHOOP stock through regular brokerages. Stocks in private secondary markets such as Forge Global or EquityZen are available only to accredited investors and come with high risk and liquidity issues.
Q2: What is WHOOP IPO?
WHOOP has not yet filed an S-1 with the SEC and no formal IPO date has been set. But in late 2025, CEO Will Ahmed said he expects an IPO on a two-year horizon, and the March 2026 Series G raise was characterised as the company’s last private funding round – a strong hint that the company is gearing up for an IPO.
Q3: What is WHOOP’s valuation currently?
WHOOP closed its Series G round in March 2026, raising $575 million at a $10.1 billion valuation. That’s about quadruple what it was valued at in its Series F round in 2021, headed by SoftBank Vision Fund 2, when it was valued at $3.6 billion.
Q4: If WHOOP gives away the equipment for free, what’s their revenue model?
WHOOP is subscription-based. The physical wearable is packaged with a membership instead of sold individually. Members pay about $239 a year for access to the platform, data analytics and coaching services. That means regular revenue — which is very enticing to investors — rather than one-off hardware sales.
Updated May 2026
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