Last checked: October 29, 2026. Next update: end of November 2026.
This index tracks what AI rank tracking tools actually cost, checked directly on each vendor’s own pricing page. We update it every month, keep a log of what changed, and work out a comparable cost per tracked prompt so you can compare tools that price in very different ways.
Prices in this category move fast. Two of the eight tools below changed their entry pricing since we first covered them earlier in 2026, which is why we started keeping this list.
AI rank tracker prices, October 2026
| Tool | Cheapest plan with AI tracking | Monthly price | AI prompts | Refresh | Google AI Overviews | Google AI Mode | Cost per daily prompt |
|---|---|---|---|---|---|---|---|
| Otterly.AI | Lite | $29 | 15 | Daily | Included | +$9/mo add-on | $1.93 |
| Nightwatch | Starter (billed yearly) | €79 | 50 | Daily | Included | Included | €1.58 |
| Peec AI | Starter | $95 | 50 (on 3 models you choose) | Daily | As one of 3 models | As one of 3 models | $1.90 |
| Rankscale | Pro | $99 | 1,200 credits (0.25 credits per AI Mode answer) | Hourly to monthly | Yes | Yes | Credit-based |
| Ahrefs | Lite | $129 | 5 | Daily (keywords weekly) | Yes | Yes (Brand Radar) | $25.80 |
| Semrush | SEO + AI Search Starter | $199 | 50 | Daily | Yes | Yes | $3.98 |
| SE Ranking | Core + AI Search add-on | $218 ($129 + $89) | 200 (75 tracked daily) | Daily | Yes | Yes | $2.91 |
| Profound | Free trial, then Enterprise | Custom | Trial: 50 for 7 days | Daily | Yes | Enterprise plans | n/a |
Sources: official pricing pages for Otterly.AI, Nightwatch, Peec AI, Rankscale, Ahrefs, Semrush, SE Ranking and Profound. Monthly billing in USD unless noted. Prices exclude tax and limited-time discounts.
How we calculate cost per prompt
Vendors count usage differently: prompts, credits, answers or checks. To compare them, we divide the entry plan’s monthly price by the number of AI prompts it tracks every day. Rankscale and Profound don’t fit that model, so we show them separately.
Two caveats. Cost per prompt ignores what else is bundled: Ahrefs, Semrush, SE Ranking and Nightwatch include full SEO toolkits, which is why some of them look expensive per prompt. And engines aren’t always included. Otterly charges extra for AI Mode, and Peec AI limits you to three models per plan.
What changed
| Date checked | Tool | Change |
|---|---|---|
| Oct 29, 2026 | Rankscale | Entry price now $99 (Pro). Earlier 2026 roundups, including ours, listed about €20 a month. |
| Oct 29, 2026 | Nightwatch | AI prompts now bundled in every plan (50 on Starter) instead of a separate AI add-on. |
| Oct 29, 2026 | Semrush | Sells AI tracking inside SEO + AI Search plans, from $199 a month with 50 daily prompts. |
| Oct 29, 2026 | Profound | Added a free 7-day trial; paid plans are custom enterprise packages. |
| Oct 29, 2026 | SE Ranking | AI Search add-on listed at $89 a month ($71.20 on annual billing) for 200 prompts. |
Free option: Google Search Console
Before paying, open the Generative AI report in Google Search Console. It’s free and shows real impressions from AI Overviews and AI Mode by page, country and device. It doesn’t show queries, clicks or competitors, and it combines the two Google features, which is where paid tools come in. We explain what it shows in our guide to AI Mode rank tracking tools.
Which tool for which budget
- Under $40 a month: Otterly.AI Lite, plus the $9 AI Mode add-on if you need it.
- Around $100 a month: Nightwatch if you also want classic rank tracking, Peec AI if you only want AI search data.
- Already paying for an SEO suite: use the AI tracking in Semrush, Ahrefs or SE Ranking before buying another tool.
- Enterprise: Profound, after its free trial.
For full reviews, see our best AI rank trackers roundup and our comparison of AI Overviews rank tracker tools.
Using this data
You’re welcome to quote or chart these figures. Please credit “AI Journal Now AI Rank Tracker Price Index” and link to this page so readers can find the latest month’s numbers. Spotted a price change? Tell us through our contact page and we’ll check it in the next update.
FAQs
What is the cheapest AI rank tracker?
As of October 2026, Otterly.AI at $29 a month for 15 daily prompts. Google Search Console’s Generative AI report is free but doesn’t track prompts or competitors.
Which AI rank tracker is best value per prompt?
On entry plans, Nightwatch (about €1.58 per daily prompt), Peec AI ($1.90) and Otterly.AI ($1.93) are the lowest in our index.
How often is this index updated?
Monthly. Each update rechecks every vendor’s official pricing page and records changes in the table above.