Last updated: October 29, 2026
The cheapest dedicated AI Overviews tracker we found is Otterly.AI at $29 a month, which tracks 15 prompts daily with AI Overviews included. If you already pay for an SEO suite, check it first: Semrush and Ahrefs both flag AI Overviews inside their rank trackers. Bigger budgets get more prompts and more AI engines from Peec AI, SE Ranking or Nightwatch, and Profound is enterprise-only after a free 7-day trial.
We checked every price below on the vendors’ own pricing pages on October 29, 2026. Several had changed a lot since the first version of this guide, so if you’re reading an older roundup, its numbers are probably out of date.
AI Overviews rank trackers compared
| Tool | Entry price with AI Overviews | What that includes | Also tracks AI Mode? | Good fit | Poor fit |
|---|---|---|---|---|---|
| Otterly.AI | $29/mo (Lite) | 15 prompts, daily, plus ChatGPT, Perplexity and Copilot | Add-on, +$9/mo | Small sites testing the water | More than 15 prompts: next plan is $189 |
| Nightwatch | €79/mo (Starter, billed yearly) | 500 keywords plus 50 AI prompts | Yes | Classic rank tracking and AI in one tool | AI-only users |
| Peec AI | $95/mo (Starter) | 50 prompts on 3 models of your choice, daily | Yes, as one of your 3 models | Teams that want clean AI-only data | Anyone needing more than 3 engines on a budget |
| Ahrefs | $129/mo (Lite) | 750 tracked keywords (weekly) plus 5 AI prompts tracked daily | Yes, in Brand Radar | Existing Ahrefs users | Prompt-heavy tracking: Brand Radar AI starts at $199/mo |
| Semrush | $199/mo (SEO + AI Search Starter) | 500 keywords plus 50 AI prompts, daily | Yes | One platform for SEO and AI | AI-only users who don’t need the SEO toolkit |
| SE Ranking | $129/mo Core plus $89/mo AI Search | 2,000 keywords, plus 200 prompts across AI Overviews, AI Mode, Gemini and ChatGPT | Yes | Agencies already on SE Ranking | Tight budgets: $218/mo combined |
| Profound | Free 7-day trial, then custom pricing | Trial: 50 prompts on ChatGPT, Gemini and AI Overviews | Enterprise plans | Large brands with an AEO budget | Anyone who wants a self-serve monthly plan |
Sources: official pricing pages for Otterly.AI, Nightwatch, Peec AI, Ahrefs, Semrush, SE Ranking and Profound, checked October 29, 2026. Monthly billing unless noted. We haven’t run these tools against each other.
We recheck these prices every month in our AI Rank Tracker Price Index.
Quick picks
- Cheapest way to start: Otterly.AI, $29 a month for 15 prompts
- Best value per prompt: Nightwatch, which also includes 500 regular keywords
- Best AI-only tracker for small teams: Peec AI
- Best if you already pay for an SEO suite: whichever of Semrush or Ahrefs you already use
- Best for enterprise: Profound, after its free trial
Two ways these tools track AI Overviews
Before comparing features, know which kind of tracking you’re paying for. The tools above mix two different methods, and they answer different questions.
Keyword tracking checks a normal Google search for your keyword and records whether an AI Overview appeared and whether your page was cited in it. Ahrefs, Semrush, SE Ranking and Nightwatch all do this inside their rank trackers. It’s ideal if you already have a keyword list and want to know which of those keywords now trigger an AI Overview.
Prompt tracking runs longer, conversational questions and records which brands and sources the AI answer mentions. This is what Otterly, Peec AI and Profound are built around. It’s better for questions like “which AI answers recommend us, and which recommend our competitors?”
Most small sites need keyword tracking first, because AI Overviews appear on regular searches. If your buyers ask long, comparison-style questions, prompt tracking becomes worth paying for.
What you actually pay per prompt
Headline prices aren’t comparable because each tool bundles different things. Here’s the monthly cost per daily-tracked AI prompt on each entry plan, using the figures above:
| Tool and plan | Daily prompts | Cost per prompt per month | What else is bundled |
|---|---|---|---|
| Nightwatch Starter | 50 | About €1.58 | 500 keywords, site audit |
| Peec AI Starter | 50 | About $1.90 | Nothing outside AI search |
| Otterly.AI Lite | 15 | About $1.93 | GEO audits |
| Semrush SEO + AI Search Starter | 50 | About $3.98 | Full SEO toolkit |
| Ahrefs Lite | 5 | About $25.80 | Full SEO toolkit |
Ahrefs looks expensive here only because you’re mainly paying for its SEO data. If you already use it, the five AI prompts are a bonus, and its rank tracker flags AI Overviews on all 750 keywords at no extra cost. If you don’t, it’s a costly way to buy AI tracking.
The tools in more detail
Otterly.AI
Otterly’s Lite plan is the lowest-cost entry point we found that includes Google AI Overviews by default, along with ChatGPT, Perplexity and Microsoft Copilot. You get 15 prompts checked daily, unlimited team members and citation source tracking. AI Mode and Gemini cost $9 a month each on Lite. The catch is the jump to the next tier: Standard is $189 for 100 prompts, and AI Mode costs $59 extra there. Otterly offers a free trial.
Nightwatch
Nightwatch started as a rank tracker and still is one, which is the point. Its Starter plan includes 500 keywords tracked daily plus 50 AI prompts, with ChatGPT, Claude, Gemini, Perplexity, AI Mode and AI Overviews on every plan. There’s a 14-day free trial with no card required. The €79 figure is the yearly-billed rate. If you only want AI tracking, you’re paying for keyword tracking you won’t use.
Peec AI
Peec AI is AI-search only. The Starter plan covers 50 prompts tracked daily on 3 models you choose from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI, with unlimited users. Choosing only 3 models is the main limit. To track AI Overviews and AI Mode, you’ve used two of your three slots. Pro is $245 for 150 prompts.
Ahrefs
Every Ahrefs plan now includes some AI prompt tracking (5 prompts daily on Lite) and Brand Radar’s research data. The rank tracker updates weekly and records AI Overview appearances for your tracked keywords. For serious prompt tracking, Ahrefs sells Brand Radar AI from $199 a month, and Brand Radar is available standalone too. One limit worth knowing: tracked keywords update weekly, not daily.
Semrush
Semrush now sells SEO and AI tracking as one plan. The SEO + AI Search Starter plan at $199 a month includes 500 keywords plus 50 daily AI prompts. According to its help center, its AI reports cover Google AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity. The SEO-only plan at $139 still tracks AI Overviews as a search feature, but not the other AI platforms.
SE Ranking
SE Ranking’s AI Search add-on costs $89 a month (or $71.20 on annual billing) and tracks AI Overviews, AI Mode, Gemini and ChatGPT, with Copilot listed as coming soon. It sits on top of a base plan starting at $129, so the real entry price is $218 a month. That’s good value for agencies already on SE Ranking and steep for anyone starting from scratch.
Profound
Profound now offers a free trial that runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews. After that it’s enterprise only, with custom pricing, up to 9 answer engines and a sales call. It’s the most complete option here for large brands. For a small site, the trial is useful for a one-week snapshot, then you’d move to one of the cheaper tools.
Don’t skip the free data
Google Search Console now has a Generative AI report that shows impressions from AI Overviews and AI Mode, broken down by page, country and device. It doesn’t show queries or separate the two features, but it’s real data and it’s free. Start there to see which pages already appear, then pay for a tracker if you need the questions and competitor data behind those numbers. We explain the report in our guide to AI Mode rank tracking tools.
What to check before you buy
- Keyword tracking, prompt tracking, or both? Match it to how your buyers search.
- Mentions or citations? Being named and being linked are different wins. Good tools report both.
- Which engines are included, and which are add-ons? Several tools charge extra for AI Mode or Gemini.
- How often is data refreshed? AI answers change day to day, so weekly data makes trends harder to read.
- Can you choose your competitors? Some tools pick them for you.
- Can you export the raw answers? The text of what Google’s AI said is more useful than a score.
FAQs
What is the cheapest AI Overviews rank tracker?
Of the tools we checked in October 2026, Otterly.AI is cheapest at $29 a month for 15 daily prompts with AI Overviews included. Google Search Console’s Generative AI report is free but doesn’t show queries.
Can Semrush and Ahrefs track AI Overviews?
Yes. Both flag AI Overview appearances for tracked keywords. Ahrefs includes a few tracked AI prompts on every plan, and Semrush’s SEO + AI Search plans add prompt tracking across Google’s AI features, ChatGPT, Gemini and Perplexity.
Is tracking AI Overviews the same as tracking AI Mode?
No. An Ahrefs study found the two cite the same URLs only about 13.7% of the time. If both matter to you, choose a tool that covers both or budget for an add-on.
Do I need a paid AI Overviews tracker?
Not at first. Search Console’s free report shows which pages appear in Google’s AI features. Pay for a tracker when you need to know which questions trigger those appearances, or how competitors compare.
The short version
Start with Search Console’s free Generative AI report. If you already pay for Semrush or Ahrefs, use their AI Overview tracking before buying anything new. If you don’t, Otterly at $29 is the cheapest entry point, and Nightwatch or Peec AI are the better buys once you need 50 or more prompts. For every AI engine side by side, see our best AI rank trackers guide.
Part of our AI search visibility guide.
