There’s a moment most writers and marketers hit eventually — staring at a blank document, deadline approaching, coffee going cold — where the idea of software that just writes the thing sounds incredibly appealing. That’s usually how people find their way to AI copywriting software. And honestly? Sometimes it delivers. Sometimes…
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AI Marketing Strategy: A Practical Guide That Works
Most marketing teams I talk to have the same problem right now. They’ve started using AI tools — a bit of ChatGPT here, an image generator there — but it’s scattered. There’s no real system. And when someone asks, “What’s our AI marketing strategy?”, the honest answer is usually, “We’re…